How Social Media Bridge the Distance: Effective Communication Tips
You have had your business visible on social media for a long time, but you want to promote it more. You’d like people to be familiar with you, to have more customers that come from other sources, and to find providers who can provide the services you require. In short, your goal is to generate a flow of information about your company or about your activity. The easiest solution, in this case, is social media.
Social networks offer a space for people to communicate and make connections. Thus, you can complement your communication actions for free. If you manage it well, you will make people really interested in your activity by looking out for you.
In this article, I will give you some keys to unlock the full potential of social media.
Table of Contents
1. Quality, not quantity
Precisely because they can help you a lot in promoting your business, many entrepreneurs believe that they should have a presence in as many social networks as possible. That does not work like that.
Not only will you have less time to dedicate to writing good articles and communications to your followers, but not all social networks are useful for all types of business.
The first thing you have to know is that there are generalist social networks and specialized social networks.
In the generalists there is no specific topic set, you can talk about anything (for example, Facebook). You can hunt for interest groups within them.
However, users in the specialized networks classify according to a specific topic. In them, you can find contacts directly related to your activity (LinkedIn, Twitter). Choosing one or the other depends on what you want to achieve with them, notoriety or specialization.
2. Choose the social media where your target customers are
It is quite impressive to say “I have 10K followers on Twitter”, but how many of them are genuine prospects? This is the question that matters.
You must remember that you are developing a business, not building a non-profit organization. Thus, exploiting social networks is pointless if it does not offer an advantage to your business. This “something” can be:
- make your product known through social networks,
- inform your customers of changes and improvements in your services,
- report news, releases, etc.
As per the words of Jessie van Breugel (an authority in helping entrepreneurs monetize social media), in his tweet:
Be clear what you want to your audience to do: Follow, Subscribe, Book, Buy. Pick one, not 3.
What to look for…
To choose the social networks where your target customers are, bear in mind:
- the profile of your client (age, interests, sex, occupation, etc.),
- To best display your product in photos (if you decide to upload images of your product), Instagram and Facebook may be the more desirable social media networks over others,
- the topics that interest your public (a phrase of 280 characters on Twitter is not comparable to a story on Facebook).
Use your imagination.
You don’t have to present your product or services in the same way as the competition. Undoubtedly, you can come up with something to emphasize by using visuals, films, etc.
3. Never advertise directly
It is what most annoys the public on social networks today. Think about what you would like to read or see if you enter a company page. Advertising is surely out of the question.
Note that you can advertise indirectly.
Forget about texts like “Offer: only today 50% on the entire website”. Position your advertisement on the side of your blog in such a way that it won’t disturb users and yet is in plain sight.
This way you can publish your posts on social networks and encourage your audience to read them, because they are interesting and by the way they see your offer.
4. Create your profile
Once you have chosen the social network, the next step is to create your profile. In it you can give information about your activity, the products you offer, the topics that interest you and all kinds of information that you consider useful.
Try to use visual content, since they proved that “a picture is worth a thousand words”.
Pay close attention to what information you give. If you include a contact telephone number, you must have a system in place to answer it when potential customers call. If you cannot reply because of a time constraint, it would be best to provide an email address.
For any potential client, it is much more annoying to call and have no one answer than to email and wait a reasonable time for the response.
5. Update your content
My last suggestion is to enhance your content using news articles, debates, and queries, stimulating the engagement of your connections.
Remember that your potential customers are a gold mine of insight that you can use to uncover their concerns and issues and improve your products and services with the information they give you. Therefore, the more participation you generate, the more ideas you will receive to improve your business.
If you lack the experience or hours to manage social networks, you can always hire the services of a community manager. It is the person who is in charge of scheduling, promoting and guiding your target audience on your social media networks.
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