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Do You Still Believe In The Magic Of Words?

Do You Still Believe In The Magic Of Words?

The Christmas holidays are approaching, and the children are eager to see if Santa Claus and/or the Reyes Magos (the Three Magi) have brought them the toys they have asked for. They believe in the magic of words, of everything that parents invent to inspire them and keep alive that flame that we see in their eyes.

Children believe in what we tell them because we are the people they fully trust. What about adults? Do we believe in this magic? Do you believe?

More often, I see fewer people excited because Christmas Eve arrives. “And what do we prepare for dinner? We will have to prepare something special…”. We get stressed thinking about eating, that we should be happy that night, we should wear a new, special suit, red if possible. Women should be beautiful, but not too sexy and at the same time dazzle with our “look” and makeup … But does all this really matter?

I recently made a purchase on Amazon, some moulds to make Christmas cookies with my toddler. He’s under 3 years old, and he’s excited about everything: lights, songs, Santa Claus, Christmas Eve and Christmas carols, Frank Sinatra and Elvis (yes, I love the Christmas album they made), a big truck that he wants to buy for Christmas to help the elves transport the toys… He really believes in the magic that surrounds us! He sees it in every little ball he notices on the ground and makes up incredible and fascinating stories with a happy ending.

Returning to my purchase, I received this email from the retailer:

Your order has been carefully taken from our GesundheitsWahn store shelves with sterilized, contamination-free gloves and placed on a satin pillow.

A team of 50 employees inspected your order and polished it to make sure it was in top condition before it was shipped.

Our packaging specialist from Japan lit a candle, and a hush fell over the crowd as he put your Keksausstecher Reihe von Backefix in the best gold lined box money can buy.

We all had a wonderful celebration afterwards, and the whole party marched down the street to the post office where the whole city of Cologne (Germany) waved “Have a good trip!” to your package, on its way to you, in our private jet. Unfortunately, we were unable to locate any airfields near your zip code to land the jet. However, our pilots are very smart and always come up with an idea to make the perfect delivery.

To remember this amazing day, we put your photo as a “Customer of the Year” on our wall (please don’t ask where we get your photo from, it’s top secret).

Please don’t take what we wrote seriously, it was a fun attempt to make your day even better than it already was. In case you didn’t like it, we want to apologize for it.

But in case you liked it and we could make your smile even bigger then we would appreciate your brief comment. A simple “Thank you” would mean the world to us. Happy customers, that’s what we work for!

We hope you had a lot of fun shopping at our GesundheitsWahn Amazon store. Now we are all tired and ready to go to bed, but we can’t wait to see you again!!

Needless to say, this email made me smile. I got surprised, and I remembered my wild imagination and “mad” stories that I created myself as a child. How little we stop to not thinking! Not having everything thought about what we will do in the next moment or tomorrow and simply invent. Let your imagination run wild and “go crazy” creating imaginary worlds for a little while.

I wish you a Christmas party from the old days. From when you were a child, and you did not think of anything else, but to come to Christmas Day and/or the Three Magi’s day. Have an enjoyable time in the company of those dearest to you! Create magic and believe in the magic of words! Let yourself be carried away for a night accompanied by your beloved ones!

Merry Christmas! 🙂


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